AI: the creative’s mortal enemy or guilty pleasure?  

What comes to mind for many of us when we hear ‘artificial intelligence’ is most likely not too dissimilar to that of a humanoid-type figure wreaking havoc upon a built-up suburban area. However, AI has come a long way since it was once a distant dream…or nightmare. With the likes of ChatGPT and other bots that have grown to show extreme, dare I say, intelligent responses to any query or question, AI seems to be here to stay. So, as a content writer and all-around creative soul, I’m intrigued by how writers and creatives around the corporate globe deal with this artificial Edgar Allan Poe that’s suddenly been forced into our work and personal lives.